Panerai

Founded in Florence in 1860, Panerai supplied the Italian Navy's special diving units with precision instruments for decades. The designs Panerai developed at that time, including Luminor and Radiomir, were covered by the Military Secrets Act for many years and were only launched on the international market after the brand was acquired by the Richemont group in 1997. Today, Panerai develops and manufactures its movements and watches in its manufacture in Neuchâtel. They represent a flawless blend of Italian design sensibility and history with Swiss watchmaking expertise. Panerai watches are sold worldwide through an exclusive network of distributors and Panerai boutiques.

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Panerai Luna Rossa

Panerai is the official sponsor of the Luna Rossa Prada Pirelli team, deepening the mutual passion for sport and sailing. During this partnership, a series of watches was designed that reflects the pinnacle of technology and innovative materials characteristic of the America’s Cup, enriched with key insights and requirements from the Luna Rossa Prada Pirelli team.

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PAM.GUARD

Technical precision, unwavering reliability. We invite you to join the Pam.Guard program, which provides additional protection for your Panerai watch through an extended international limited warranty lasting up to 8 years.

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Luminor Marina 44mm

PANERAI watches naturally combine Swiss technology, Italian design, and a passion for the sea. With a modern style and minimalist lines, the LUMINOR collection represents the essence of the Panerai brand. Iconic, strong, and recognizable since 1950, when the original Luminor watches were produced for the Italian Navy.

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FAQ

Are Panerai watches waterproof?

A watch originally created for professional divers must be completely water-resistant. To pass the tests, all Panerai watches must have water resistance that is over 25% higher than the officially declared limits, from a minimum of 3 bars to a maximum of 250 bars (which is equivalent to a depth of about 2,500 meters) in the case of the most extreme Submersible models. Since water resistance can be affected by factors such as temperature changes, external influences, and natural wear of seals, we recommend consulting our sales advisors about the specific water resistance and maintenance instructions for your watch.

Where can I service my Panerai watch?

Marli is an authorized service center for Panerai watches. You can find all details about our services, working hours, and how to submit your watch for service by following this link.

How long is the warranty on a new Panerai watch?

The standard Panerai warranty lasts 2 years. By registering your watch as a member of the PAM.GUARD program, you can obtain a warranty extension of 6 years, making the total warranty 8 years. As a member, you will also receive useful advice on maintaining your watch and be among the first to receive important Panerai news. For more details, please consult our sales advisors.

What makes Panerai unique?

Panerai watches are known for their distinctive Italian design, Swiss craftsmanship, and luminescent numerals. Their robust, striking cases and innovative materials set them apart in the luxury watch market.

Is Panerai a good investment?

Panerai watches can retain their value well, especially limited edition models. Their timeless design and robust construction make them popular among collectors, which can contribute to an increase in value over time.

Where is Panerai produced?

Panerai watches are designed in Italy and manufactured in Switzerland, ensuring high-quality craftsmanship and precision.

What materials are used in Panerai cases?

Panerai uses various materials for its cases, including stainless steel, titanium, ceramic, and their patented Carbotech, which is a carbon fiber composite known for its durability and lightness.

What is the difference between Panerai Luminor and Radiomir?

Luminor is known for its patented crown-protecting bridge and more massive design, while Radiomir has a more vintage, aerodynamic look without the crown-protecting bridge. Both models have an iconic cushion-shaped case.

Does Panerai produce its own movements?

Yes, Panerai has been producing its own movements since 2005. Their in-house calibers are known for their reliability, precision, and watchmaking craftsmanship.

How do I maintain my Panerai watch?

To maintain your Panerai watch, ensure it is serviced every 4-5 years at an authorized service center. Keep it away from extreme temperatures and avoid exposure to chemicals or impacts. Clean it regularly with a soft cloth.

Are Panerai watches suitable for everyday wear?

Yes, Panerai watches are durable and versatile, making them suitable for everyday wear. Their robust construction and water resistance make them reliable for both casual and professional situations.

Which straps are available for Panerai watches?

Panerai offers a wide selection of straps, including leather, rubber, canvas, and metal bracelets. Many models have easily interchangeable straps, allowing you to customize the look of your watch yourself.

Why do Panerai watches have large cases?

Panerai watches were originally designed for the Italian Navy, where large dials and cases facilitated reading underwater and in low light conditions. Today, the large case size is a trademark of the bold style of the Panerai brand.