Panerai

Founded in Florence in 1860, Panerai supplied the Italian Navy's special diving units with precision instruments for decades. The designs Panerai developed for military use remained military secrets for many years. The first collection for the civilian market was presented in 1993, and the international debut followed in 1998, after the brand was acquired in 1997 by the group now known as Richemont. Today, Panerai develops and manufactures its movements and watches in its manufacture in Neuchâtel. They represent a flawless blend of Italian design sensibility and history with Swiss watchmaking expertise. Panerai watches are sold worldwide through an exclusive network of distributors and Panerai boutiques.

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Panerai Luna Rossa

Panerai is the official sponsor of the Luna Rossa Prada Pirelli team, deepening the mutual passion for sport and sailing. During this partnership, a series of watches was designed that reflects the pinnacle of technology and innovative materials characteristic of the America’s Cup, enriched with key insights and requirements from the Luna Rossa Prada Pirelli team.

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PAM.GUARD

Technical precision, unwavering reliability. We invite you to join the Pam.Guard program, which provides additional protection for your Panerai watch through an extended international limited warranty lasting up to 8 years.

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Luminor Marina 44mm

PANERAI watches naturally combine Swiss technology, Italian design, and a passion for the sea. With a modern style and minimalist lines, the LUMINOR collection represents the essence of the Panerai brand. Iconic, strong, and recognizable, Luminor draws on Panerai's legacy of making instruments for the Italian Navy.

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Frequently asked questions

Are Panerai watches waterproof?

Water resistance of a Panerai watch depends on the model. To determine whether a watch is suitable for swimming or diving, check the specifications and manufacturer's instructions for the specific reference. Since water resistance can be affected by factors such as temperature changes, external influences, and natural wear of seals, we recommend consulting our sales advisors about the specific water resistance and maintenance instructions for your watch.

Where can I service my Panerai watch?

Marli is an authorized service center for Panerai watches. You can find all details about our services, working hours, and how to submit your watch for service by following this link.

How long is the warranty on a new Panerai watch?

The standard Panerai warranty lasts 2 years. By registering your watch as a member of the PAM.GUARD program, you can obtain a warranty extension of 6 years, making the total warranty 8 years. As a member, you will also receive useful advice on maintaining your watch and be among the first to receive important Panerai news. For more details, please consult our sales advisors.

What makes Panerai unique?

Panerai watches are known for their distinctive Italian design, Swiss craftsmanship, and luminescent numerals. Their robust, striking cases and innovative materials set them apart in the luxury watch market.

Is Panerai a good investment?

The retention or growth in value of a Panerai watch is not guaranteed. When buying, choose a model according to your personal preferences, not with the expectation of future profit.

Where is Panerai produced?

Panerai watches are designed in Italy and manufactured in Switzerland, ensuring high-quality craftsmanship and precision.

What materials are used in Panerai cases?

Panerai uses various materials for its cases, including stainless steel, titanium, ceramic, and their patented Carbotech, which is a carbon fiber composite known for its durability and lightness.

What is the difference between Panerai Luminor and Radiomir?

Luminor is known for its patented crown-protecting bridge and more massive design, while Radiomir has a more vintage, aerodynamic look without the crown-protecting bridge. Both models have an iconic cushion-shaped case.

Does Panerai produce its own movements?

Yes, Panerai has been producing its own movements since 2005. Their in-house calibers are known for their reliability, precision, and watchmaking craftsmanship.

How do I maintain my Panerai watch?

For mechanical watches, Panerai generally recommends maintenance and technical adjustment every 5 to 6 years. For information about the specific needs of your watch, please contact an authorized service center. Keep it away from extreme temperatures and avoid exposure to chemicals or impacts. Clean it regularly with a soft cloth.

Are Panerai watches suitable for everyday wear?

Yes, Panerai watches are durable and versatile, making them suitable for everyday wear. Their robust construction and water resistance make them reliable for both casual and professional situations.

Which straps are available for Panerai watches?

Panerai offers a wide selection of straps, including leather, rubber, canvas, and metal bracelets. Many models have easily interchangeable straps, allowing you to customize the look of your watch yourself.

Why do Panerai watches have large cases?

Panerai watches were originally designed for the Italian Navy, where large dials and cases facilitated reading underwater and in low light conditions. Today, the large case size is a trademark of the bold style of the Panerai brand.